“The world needs to know the value of horses where the human mind is concerned.” 

Monty Roberts

The Movement is an annual event that first launched in 2018.
We aim to create a one of a kind experience, uniting outstanding speakers and live demonstrations with horses to show the unprecedented difference horses can make across all aspects of life.

Hundreds of people around the world have joined us in the past two years at Flag is Up Farms for what many called a life changing experience. We are so excited to expand The Movement to three days in 2020 and can’t wait to see you there!


To help humans and horses live a better life.

We believe non-violent forms of communication are essential to build trust and to learn, lead and live better. We aim to positively impact as many lives as possible through the unique power of horses.


When is The Movement 2020?

Sunday to Tuesday, June 21-23, 2020


Where does The Movement take place?

At Flag Is Up Farms, Monty & Pat Roberts’ ranch in Solvang, California, USA.


What is the nearest airport?

Santa Barbara airport is about 40min away, Los Angeles International airport about 2h.


Do you provide accommodation?

No, but there are many lovely hotels to choose from in Solvang or Buellton, just a few minutes away.


Do I need to be a horse expert to attend?

No prior knowledge needed, this is a unique and memorable experience whether you have never met a horse or you have been around them all your life.


When is the dinner with Monty Roberts & family and can everyone attend?

The dinner takes place on Monday, June 22nd. We only have a limited number of guests who can attend the dinner, this is exclusively for our VIP ticket holders. But there will be many other amazing experiences for everyone.


What should I wear to The Movement?

We recommend comfortable clothes, worn in layers and sturdy shoes, since we are moving between different facilities. And a smile would be great too.


Can I take pictures?

Yes, you’re welcome to capture and share your experiences and impressions.


I can’t attend this year, do I have to miss out completely?

We will film all sessions and you will be able to buy a pass to watch The Movement online a few weeks after the event. In the meantime, you can find the videos from the past two years here.


Can I bring my dog?

We love all animals but for an event of this size we ask you to leave your furry friends at home. We’d love for you to bring as many human friends as you’d like, though!


Do you offer group discounts?

Yes, please see our ‘Bring three, attend for free’ offer in the tickets section. For groups of 5 or more please call +1 805-688-6288 or email us:


More questions?

Call us anytime at +1 805-688-6288 or email us at
We’d love to hear from you!


Ready to join us?

“You wouldn’t see me as committed and joyful now if I thought it was going to end with me. The world is ready to say, ‘no more violence’.”